Symbol Mark
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The logo for IAAN presents the company name in a modern and sophisticated typeface.With the meaning of “near (邇)” and “comfort (安),” the logo visualizes the meeting of people with people and technology with humanity.
The softly connected letters in “iaan” symbolize the circulation of energy (氣), communication among people, and the themes of connection, flow, and progress. The “i” represents a candlelight, signifying illumination and advancement.
Logotype
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Primary Signature (Horizontal)
Spacing Guidelines
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The minimum clear space rule: Clear Space represents the minimum protected area to preserve the aesthetic characteristics of the signature.
Core Concept
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- Human-Centered Connections
- Every company ultimately creates results through connections, the merging of energies. IAAN’s CI visually reflects this human-centered philosophy.
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- Circulation and Progress of Energy
- The elegant curves in the logo represent the flow and circulation of energy, symbolizing a continuous process of innovation and growth.
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- Closeness and Comfort
- The combination of “이 (邇)” and “안 (安)” expresses IAAN’s mission to comfortably bridge technology and humanity, present and future.
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Color System
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- Main Color
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- PANTON 2146C
- RGB R0 G53 B142
- HEX/HTML 00358E
- CMYK C100 M72 Y0 K20
A deep blue color symbolizes trust, integrity, professionalism, and innovation. It reflects our belief in sustainable growth through a harmonious organization. -
- Sub Color
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- PANTON 2132C
- RGB R9 G87 B195
- HEX/HTML 0957C3
- CMYK C92 M64 Y0 K0
The bright, vivid blue complements the main color, expressing the company’s dynamism and creativity. -
- Secondary Color
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- PANTON BLACK 6C
- RGB R16 G24 B32
- HEX/HTML 101820
- CMYK C100 M79 Y44 K93
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- Secondary Color
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- PANTON COOL GRAY 8C
- RGB R136 G139 B141
- HEX/HTML 888B8D
- CMYK C23 M16 Y13 K46
Deep black and neutral gray tones enhance the readability and versatility of the logo. -
Usage Guidelines
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Color
The IAAN logo, as a primary brand element, is ideally used on a white background. -
Black & White
It is restricted to black-and-white media only and should not be used in color applications outside this context.
Colors may be adjusted based on brightness level.
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